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Create Content for Social with GIFs and Social Posts

Oct 5th, 2020 by Issuu

Whether you're creating Facebook posts, Instagram stories, Pinterest videos, a newsletter graphic, or some other eye-catching piece of content you know better than anyone how much time it takes. Good content is a huge time investment, and anything that streamlines that process will make everything work out better for you and your audience. You may be wondering how to make sure your content looks sleek and interesting and achieve your marketing goals.

We can help! Issuu is the all-in-one content creation and distribution platform that transforms your longer-form content into spec-specific formats for each social channel or email send. Our GIF creator and Social Posts are made to help marketers, publishers, educators, and more. Let's dive into how these two tools can take your Issuu publications and turn them into content that's attractive, linked to your publications, and quickly created.

GIFs: Grab your viewers by their digital lapels

How does it work? Upon publishing your PDF, use the Issuu desktop workspace or mobile app to create a GIF.

  1. Simply select the pages you want to feature

  2. Customize the background color to match your brand

  3. Then publish your GIF 

That’s it! The results are clear: animated GIFs that stand out in emails, newsfeeds, and social posts. Issuu makes it easy to access the power of your content on Facebook, Instagram, and more.

Social Posts: Create powerful stories for social in a snap

To create a Social Post on Issuu, you choose from one of Issuu’s templates within your Publisher homepage. Choose between a format for a main feed social post or a social story. Once selected, your existing content can be pre-populated into an interesting and professional-looking social post or story. You can also add images and other assets to create your own unique graphic. In only a few seconds, the design is all set, so you only need an edit or two before you preview and can share your final post.

How does it work? Social Posts are easy to create from your desktop or our mobile app.

How to Use Social Posts and GIFs in Your Marketing

There are so many ways to leverage Social Posts and GIFs to supercharge your marketing efforts. Here are just a few:

  • Surprise and delight your audience by creating a GIF showcasing your new product brochure or this season’s lookbook. You can easily link it back to your complete publication and house it on Issuu.

  • Create a Social Post for your Instagram stories or TikTok and increase content reads to make the most of your marketing efforts—all powered by Issuu.

  • Maximize the impact of a new brochure, catalog, real estate listing, and much more, by transforming your existing content across multiple formats for social media.

At Issuu, we understand you need to create exciting and interesting social content for multiple channels, all in a streamlined and manageable way. You can transform your long-form catalogs, brochures, sales decks, and ezines into eye-catching GIFs. The GIFs link back to your content, driving readership and engagement.

Ready to get started? Get step-by-step instructions on how to use the Issuu GIF creator and Issuu Social Posts. Don’t have Issuu yet? Not using Issuu yet? Try Issuu out and unlock our most popular features for your content marketing.